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Three Crazy Years!
by: GabbyNext week Catch celebrates her third birthday.
From humble beginnings Catchoftheday is today regularly the most visited Australian online dept. store. It goes without saying it couldn’t have been possible without you – our members, and the incredible word of mouth you’ve generated.
I thought in today’s blog, and in the context of our coming birthday celebration, I would share some of the highlights and numbers from the last three years.
Our first catch ever was a Thomson DVD Recorder for $99. We had hundreds available but only managed to sell 13 as the site crashed under the odd two thousand people online. Back in those days we thought MS Paint was a fantastic image editing tool and write-ups needed to be a minimum 450 words. This is how she looked like back then: CLICK HERE
Largest quantity of a single product sold in a full day: 11,340 units of Coin Counters.
Largest quantity of a single product sold in one hour: 1998 units of Asus EEE PC.
Largest single day revenue: $1.54 Million Samsung LCD TVs
Largest one hour revenue: $1.1 Million Samsung LCD TVs
Largest quantity of items sold in one month: 139931 September 2009. That means on average every 18.52 seconds someone in Australia is catching an item at CatchOfTheDay.
Largest quantity of items sold in one hour: 7400 September Free Day
Number One Customer: Ian Burnett - 246 Orders
Registered Members: 310,000
Staff Members on Day 1: 6
Current Staff: 34 (14 Office, 20 Warehouse)
Warehouse size 3 years ago: 340m2
Warehouse size today: 4000m2
Awards:
- BRW fastest 100
- BRW fastest starters
- Smart Company top 50
- Hitwise Top 10
What does the future hold for Catch?
- Growth, growth and more growth!
- As we transition to an enterprise level warehouse management system, you’ll see your parcels coming quicker and quicker.
- The front page is due for a facelift.
- Expect to see us take on overseas markets very soon.
- We’ll be launching more micro-sites, like wine.catchoftheday.
- Of course, the usual pooki but more brands, variety and special events.
There it is – truly the inside scoop on an amazing three years. Watch the blog over the next week for a closer look at how everything works at Catch HQ. Birthday celebrations are on next week, get set for a big one!
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Replies
Happy Birthday to you,
Happy Birthday to .... well you get the idea. Thanks for helping me kick my cocaine addiction by replacing it with my COTD addiction. Well, my wallet may still be hurting but my nose is feeling better :)
My favourite ever COTD item... the designer 500GB Lacie Drive on my desk here. Thanks guys!
Hopefully you'll sort out when you have those super special days when I can never actually access.... your servers must be melting.
Thanks guys!
I was one of the 1998 that bought a Asus eee and I was so happy and absolutely love it.
I also remember ringing to query something when I received it and was very impressed with the after sale service I received from a male team member and the advice I was given.
I have never had a problem with any of the things purchased and love the prices. I will continue to buy from Catch of the Day.
Thank you all, enjoy your celebrations.
Well done and I know you will just keep getting bigger.
Sanpan.
Great selection of useful and varied products direct from the warehouse to customer.
It is a fantastic idea to deal with you
congrats for completing three years
From one of the original Catch of the Day customers and long time supporter. Things just keep getting better.
Three years - my how they have flown & what wonderful goodies I have secured on your site just by pressing a button. It's just so simple and the prices are off-the-map excellent - it makes shopping so easy & fun, fun, fun!
Your after-sales service team at HQ are so pleasant & efficient in sorting out any hiccups & my items have arrived in super quick time.
Thank you so much & many more happy returns.
Cheers from one of your Loyal Fans,
Cheryld.
PS: I like Imeldelicious' idea of a Loyalty Program - I've been meaning to mention that to you also.
Grats guys on 3 years.
