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Be a part of Adidas culture without overspending
Adidas shoes have a long history of relevance in both sport and popular culture. The three stripes have gradually grown to be one of the most recognizable global sport brands and are not slowing down. Adidas sneakers have recently been propelled to the forefront of fashion and performance after an assortment of clever collaborations with iconic figureheads and athletes. Adidas was seen by some to be the the most influential athleisure brand of 2016 thanks to these collaborations, well and truely snatching the spotlight off NIke for the first time in recent years.
Relevant brand across sport and music
Adidas began to blossum in 1949 after a family disagreement between Adi Dassler and his older brother who had earlier established Puma. 6 years later, Adidas revolutionised lightweight football boots by adapting them to incorporate screw-in studs to help the German national football team defeat the seemingly unbeatable Hungarians. This simple move made it easier to adapt to differing surface and weather conditions before or during the game.
Adidas shoes began their transition from sport to pop culture in 1986 when the hip hop group Run DMC released "My Adidas". The group well and truely got Adidas attention by holding up one of their signature shoes at a concert in front of 40,000 fans. Adidas was propelled into sneaker culture by the success of the song, and Run DMC became one of the first non athletic endorsements by sporting company. This merge of culture set an everlasting totone for street fashion while signalling the begining of non-athletic promotions within the sportswear market