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A keen commitment to performance goes into making every New Balance shoe, developed to meet the comfort, fit and environmental needs of performance-driven athletes. They’re a brand that has innovated runners, sneakers and footwear for over 100 years, becoming world-class contenders on the sporting technology scene. They started with a project to help curb labourers’ foot pain in 1906 and have gone on to craft one of the world’s first premium running shoes. Lace up and feel the difference.